Gmail Launched 20 Years Ago on April Fools' Day
2024-04-02
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1When Google launched Gmail in 2004, it quickly grew into one of the internet's most popular email services.
2At the time, though, many people thought the Gmail launch was a joke.
3This is because it was announced on April 1, April Fools' Day.
4And Google's co-founders, Larry Page and Sergey Brin, had already established themselves as April Fools' Day pranksters.
5One year, Google published a false job opening promising job seekers a position at a research center on the moon.
6Another year on April Fools' Day, the company said it was considering adding a tool that would permit users to "smell" search results.
7Page and Brin later said Gmail's launch was the perfect April Fools' Day prank.
8This is because they felt the new offerings, or features, might have seemed too good to be true for users.
9Gmail launched as a free service.
10The new features included an increase in storage space up to 1 gigabyte per account.
11While that amount may not seem like a lot today, at the time, it was considered very large.
12In 2004, for example, 1 gigabyte was enough to store about 13,500 emails.
13This compared to just 30 to 60 emails that could be saved with the then-leading email services run by Yahoo and Microsoft.
14In addition, the new Gmail included Google's search technology.
15This permitted users to quickly find specific emails, photos or other data stored in the service.
16Gmail also introduced a feature that grouped multiple email communications about the same subjects.
17Former Google executive Marissa Mayer spoke to The Associated Press (AP) about her involvement developing Gmail at the company.
18"The original pitch we put together was all about the three 'S's," Mayer told the AP.
19She explained that the S's stood for "storage, search and speed."
20Mayer helped design several products at Google before leaving the company and later becoming Yahoo's chief executive.
21When Gmail's launch happened in 2004, some readers began contacting the AP to suggest the news agency must have been fooled by Google's announcement.
22But that reaction by users was "part of the charm" of making a product that people will not believe is real, said Paul Buchheit.
23He recently spoke to the AP about his efforts to help build Gmail.
24Buchheit explained that the Gmail project was developed quietly at Google, which even gave the effort a secret name.
25He noted that at the time, he was just Google's 23rd employee hired.
26The company now employs more than 180,000 people.
27Although the Gmail launch captured a lot of publicity, it started out being offered only to a limited number of people.
28This is because at the time, Google only had enough computing power to support a small number of users.
29"When we launched, we only had 300 machines and they were really old machines that no one else wanted," Buchheit told the AP.
30"We only had enough capacity for 10,000 users, which is a little absurd," he added.
31But the account limitations actually led to more interest in the service and persuaded large numbers of people to request new Gmail accounts.
32At one point, Buchheit said invitations to open a new account were selling for $250 each on eBay.
33Over time, Google was able to increase the number of new Gmail accounts it established as it expanded its data centers.
34This move sped up the process of getting a new Gmail account.
35But the company did not begin approving all new Gmail requests until it officially opened up the service to the world in 2007.
36A few weeks later on April Fool's Day in 2007, Google announced a new service called "Gmail Paper."
37The service was described as a way for users to print their email out on paper and send it through the regular mail.
38But this time, Google was actually joking.
39I'm Bryan Lynn.
1When Google launched Gmail in 2004, it quickly grew into one of the internet's most popular email services. 2At the time, though, many people thought the Gmail launch was a joke. This is because it was announced on April 1, April Fools' Day. And Google's co-founders, Larry Page and Sergey Brin, had already established themselves as April Fools' Day pranksters. 3One year, Google published a false job opening promising job seekers a position at a research center on the moon. Another year on April Fools' Day, the company said it was considering adding a tool that would permit users to "smell" search results. 4Page and Brin later said Gmail's launch was the perfect April Fools' Day prank. This is because they felt the new offerings, or features, might have seemed too good to be true for users. 5Gmail launched as a free service. The new features included an increase in storage space up to 1 gigabyte per account. While that amount may not seem like a lot today, at the time, it was considered very large. 6In 2004, for example, 1 gigabyte was enough to store about 13,500 emails. This compared to just 30 to 60 emails that could be saved with the then-leading email services run by Yahoo and Microsoft. 7In addition, the new Gmail included Google's search technology. This permitted users to quickly find specific emails, photos or other data stored in the service. Gmail also introduced a feature that grouped multiple email communications about the same subjects. 8Former Google executive Marissa Mayer spoke to The Associated Press (AP) about her involvement developing Gmail at the company. "The original pitch we put together was all about the three 'S's," Mayer told the AP. She explained that the S's stood for "storage, search and speed." Mayer helped design several products at Google before leaving the company and later becoming Yahoo's chief executive. 9When Gmail's launch happened in 2004, some readers began contacting the AP to suggest the news agency must have been fooled by Google's announcement. But that reaction by users was "part of the charm" of making a product that people will not believe is real, said Paul Buchheit. He recently spoke to the AP about his efforts to help build Gmail. 10Buchheit explained that the Gmail project was developed quietly at Google, which even gave the effort a secret name. He noted that at the time, he was just Google's 23rd employee hired. The company now employs more than 180,000 people. 11Although the Gmail launch captured a lot of publicity, it started out being offered only to a limited number of people. This is because at the time, Google only had enough computing power to support a small number of users. 12"When we launched, we only had 300 machines and they were really old machines that no one else wanted," Buchheit told the AP. "We only had enough capacity for 10,000 users, which is a little absurd," he added. 13But the account limitations actually led to more interest in the service and persuaded large numbers of people to request new Gmail accounts. At one point, Buchheit said invitations to open a new account were selling for $250 each on eBay. 14Over time, Google was able to increase the number of new Gmail accounts it established as it expanded its data centers. This move sped up the process of getting a new Gmail account. But the company did not begin approving all new Gmail requests until it officially opened up the service to the world in 2007. 15A few weeks later on April Fool's Day in 2007, Google announced a new service called "Gmail Paper." The service was described as a way for users to print their email out on paper and send it through the regular mail. But this time, Google was actually joking. 16I'm Bryan Lynn. 17The Associated Press reported this story. Bryan Lynn adapted the report for VOA Learning English. 18Words in This Story 19prankster - n. a person that plays a trick on someone else 20pitch - v. to try to persuade something to do something 21charm - n. a quality that makes a person like someone or something 22capacity - n. the ability to do, experience of understand something 23absurd - adj. very silly or outrageous